Barter Brokers Can Make Or Break Your Trade Exchange
When it comes to your trade exchange, brokers are the backbone of your operation. Granted you need outside sales people to bring new business into your program, but it is the barter brokers working on the inside facilitating lucrative deals between members who help to keep your revenue stream flowing.
For trade brokers to succeed, they must be well organized and well connected to each member of your barter company. It is important that brokers establish such essential basics as setting personal goals, learn how to effectively build rapport with members, think outside the box when presenting trade ideas to clients, and master the art of turning a small request into a big deal.
"Trade brokers have a tremendous amount of responsibility within a barter exchange," said Barter Trainer Tom McDowell, whose How To Launch Your Own Highly Successful and Profitable Trade Exchange is one of the premier barter training programs in the industry. McDowell also serves as executive director of the National Association of Trade Exchanges. "Brokers really determine how much volume your exchange will do, so it is imperative that they master many key facets of barter so that they are constantly thinking of innovative ways to structure a deal."
McDowell covers the importance of trade brokers in extensive detail during his monthly Barter Trainer Program course, held either in Cleveland, Ohio, or Naples, Fla.
As brokers begin to grasp the key concepts of their profession, it is essential that they attain the proper educational components necessary to do their job well. These educational components include becoming Certified Trade Brokers (CTBs) and eventually a Master Trade Broker (MTB). To be eligible for certification, brokers must have a bachelor's degree and have at least two years of experience as a trade broker.
"As representatives of the barter industry, we have established standards that provide guidelines for the highest level of professionalism," McDowell noted. "For example, an Accreditation Program provides these performance standards for trade brokers across the country. These standards challenge each broker to strive for the highest level of service to our clients and ensures the continued growth and expansion of the barter industry."
Most trade brokers who apply for certification will be able to earn Certified Trade Broker status within one year of application. During this time, a broker's application will be kept on file with the Accreditation Board. When the broker submits written validation of each new accomplishment, the committee will update the broker’s file and track their progress. When they have completed all requirements and earned sufficient points, they will receive you Certified Trade Broker documentation.
"Because Trade Broker Accreditation is as much a measure of a broker's professionalism as it is their skills, they must demonstrate strict adherence to an industry code of ethics which requires truth, honor, and fairness in their professional relationships," McDowell said.
Whether they structure travel deals or work with clients from all industry types, trade brokers are the key to a successful trade exchange. They will help any barter company owner unlock a wealth of new customers who want to make trading an integral part of their business.
Register online today to attend an upcoming Complete Barter Training Program:
» Jul 23-25, 2008 Cleveland, OH
» Aug 7-9, 2008 Cleveland, OH
Learn more about Tom McDowell's Barter Trainer Program and
How To Launch Your Own Highly Successful & Profitable Trade Exchange.
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